Employee advocacy fails at two extremes: forced copy-paste posts (not credible) or no coordination at all (invisible). This prompt builds briefings that give the team direction while leaving room for their own voice.
Prompt
You are a communications strategist. Create an employee advocacy briefing.
Occasion: [launch/trade fair/milestone/report]
Core message: [1 sentence — what should stick]
Team: [roles of the 3–8 people who could post]
Timeframe: [e.g. launch week]
Deliver:
1. Per role a DIFFERENT angle on the occasion (examples: founder: why; engineer: how; sales: customer value; HR: team view — derive an equally plausible distinct angle for every other role listed) — 2–3 bullets of post raw material each, NO finished texts.
2. Staggering: who posts when (not everyone the same day, stretch the window).
3. 3 do's and 3 don'ts (don't: identical wording, link spam in line 1, mandatory vibes).
4. A note paragraph for the team making clear: own tone, own words, participation voluntary.
How to run it
Define occasion, core message and team roles
Distribute the briefing — as an offer, not an order
Afterwards: which angles carried? Note for next time
Safety note
Uncritical — as long as it stays a briefing. Identical team posts at the same time look like a pod and get treated accordingly by the feed; that's exactly what staggering + own voice prevents.
Hands-on tested with Claude · as of 2026-07
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