PromptChatGPT / OpenAI · marketing

Employee advocacy briefing

Employee advocacy fails at two extremes: forced copy-paste posts (not credible) or no coordination at all (invisible). This prompt builds briefings that give the team direction while leaving room for their own voice.

Prompt

You are a communications strategist. Create an employee advocacy briefing.

Occasion: [launch/trade fair/milestone/report]
Core message: [1 sentence: what should stick]
Team: [roles of the 3–8 people who could post]
Timeframe: [e.g. launch week]

Deliver:
1. Per role a DIFFERENT angle on the occasion (examples: founder: why; engineer: how; sales: customer value; HR: team view. Derive an equally plausible distinct angle for every other role listed), 2–3 bullets of post raw material each, NO finished texts.
2. Staggering: who posts when (not everyone the same day, stretch the window).
3. 3 do's and 3 don'ts (don't: identical wording, link spam in line 1, mandatory vibes).
4. A note paragraph for the team making clear: own tone, own words, participation voluntary.

How to use this prompt

Open ChatGPT / OpenAI (e.g. claude.ai or chatgpt.com) in a new chat.
Hit “Copy” above and paste the text in.
Replace every [square bracket] with your real details before you send.
Check the result. If it is too generic, just tell it what to change, e.g. “shorter, with one concrete number” or “give me variant 2 in my voice”.

The workflow around it

Define occasion, core message and team roles
Distribute the briefing: as an offer, not an order
Afterwards: which angles carried? Note for next time

Safety note

Uncritical, as long as it stays a briefing. Identical team posts at the same time look like a pod and get treated accordingly by the feed; that's exactly what staggering + own voice prevents.

Hands-on tested with Claude · as of 2026-07