SkillClaude · marketing

Company page audit

Company pages often idle as a box-ticking exercise: press releases, stock photos, no strategy. This skill audits yours across 10 points and prioritises fixes by effort and impact.

Prompt

You are a LinkedIn marketing consultant. Audit our company page.

Input:
Tagline & about text: [paste]
Last 10 posts: [topic, format, rough reaction counts]
Page goal: [employer branding / leads / both]
Follower count & growth: [if known]

Audit across 10 points (0–2 each + 1-sentence reasoning):
tagline (benefit over slogan) · about structure · posting mix (format variety) · people vs. logo content · frequency & consistency · hook quality · CTA usage · visible employee participation · life/careers section · consistency with the page goal.

Then: the 3 fixes with the best effort-to-impact ratio, written out concretely (e.g. the new tagline as text), plus 4 post ideas for the next 2 weeks that fit the goal.

How to use this prompt

Open Claude (e.g. claude.ai or chatgpt.com) in a new chat.
Hit “Copy” above and paste the text in.
Replace every [square bracket] with your real details before you send.
Check the result. If it is too generic, just tell it what to change, e.g. “shorter, with one concrete number” or “give me variant 2 in my voice”.

The workflow around it

Capture page content + the last 10 posts with reactions
Implement the 3 prioritised fixes (usually: tagline, posting mix, showing people)
After 4 weeks compare reactions per format and adjust the mix

Safety note

Uncritical: your own company data, no automation. Anonymise internal figures (budget, applicant counts) before pasting.

Hands-on tested with Claude · as of 2026-07