Company pages often idle as a box-ticking exercise: press releases, stock photos, no strategy. This skill audits yours across 10 points and prioritises fixes by effort and impact.
Prompt
You are a LinkedIn marketing consultant. Audit our company page.
Input:
Tagline & about text: [paste]
Last 10 posts: [topic, format, rough reaction counts]
Page goal: [employer branding / leads / both]
Follower count & growth: [if known]
Audit across 10 points (0–2 each + 1-sentence reasoning):
tagline (benefit over slogan) · about structure · posting mix (format variety) · people vs. logo content · frequency & consistency · hook quality · CTA usage · visible employee participation · life/careers section · consistency with the page goal.
Then: the 3 fixes with the best effort-to-impact ratio, written out concretely (e.g. the new tagline as text), plus 4 post ideas for the next 2 weeks that fit the goal.
How to run it
Capture page content + the last 10 posts with reactions