Closely
Cloud outreach with a built-in contact database
- Pricingfrom $29 · per month, billed annually
- Safety Score56/100 · use caution
- LinkedIn-PolicyAutomation: not permitted by LinkedIn's ToS
- Free trialNo
- Rating★ 4.5 (147)
- IntegrationsHubSpot, Salesforce, Pipedrive, Slack
- Top strengthBuilt-in B2B contact database (140M+ records, waterfall enrichment) — no separate data tool needed
- Watch outThe database is fed by scraping and data brokers — GDPR basis is only “legitimate interest” with opt-out
What Closely does
Cloud outreach with a built-in contact database. Bluebench rates Closely with a Safety Score of 56 based on five dimensions (compliance, data privacy, sender reputation, transparency, support). The breakdown below covers what the tool does well and where to be cautious.
The Bluebench review
Closely positions itself primarily around multichannel. Its Safety Score of 56/100 is based on the tool's architecture, public evidence and vendor documentation — not on paid placement: The automation is standard cloud with decent proxy hygiene — the real GDPR grey zone is the built-in contact database fed by scraping and broker sources under “legitimate interest” with mere opt-out. At least the DPA is public. Strengths: built-in b2b contact database (140m+ records, waterfall enrichment) — no separate data tool needed and cloud execution with dedicated residential proxies and a warm-up mode. Weaknesses: the database is fed by scraping and data brokers — gdpr basis is only “legitimate interest” with opt-out.
Proceed with caution. Validate account risk and lock-in before buying.
Pros & cons
Pros
- Built-in B2B contact database (140M+ records, waterfall enrichment) — no separate data tool needed
- Cloud execution with dedicated residential proxies and a warm-up mode
Cons
- The database is fed by scraping and data brokers — GDPR basis is only “legitimate interest” with opt-out
- Polarised reviews: Trustpilot complaints about support and refunds
Rating & methodology
The Safety Score is reviewed editorially on an ongoing basis. We evaluate architecture, documented compliance and privacy evidence, and publicly reported suspensions.
Is Closely worth it for your team?
For your team, Closely costs ≈ €29/month. It pays for itself once it produces under 0.1 extra meetings per month (at a 20% close rate — default assumption).
For context: at default conversion your volume yields ~3.9 meetings/month in total.
⚠ Closely is in ToS conflict: per these numbers, a 4-week account suspension would cost you ~3.6 meetings.
Default assumptions: 30% accept, 25% reply, 30% positive, 50% meeting rate — adjustable in the full calculator. USD prices treated ~1:1 as EUR.
Verified vendor primary sources — the basis of the editorial assessment.
